Our studio undertook the complete redesign and renovation of Moto Expert, one of the most up-to-date stores for specialist equipment for motorcycle lovers. The nature of the store demands very careful design, to give customers comfortable room to move while also displaying the wide variety of merchandise. The design and layout were built around a natural customer flow through the store, unobstructed service and, above all, the principles of visual merchandising, so that the merchandise is visible and attractive. Great importance was given to the choice of materials to create a rock-inspired yet modern, fresh atmosphere that harmoniously complements the concept. Naturally, a proper lighting study was also essential, one of the most important elements in any retail store. Together with the redesign and refresh of the physical store, the corporate identity was redesigned and applied in various places (card, sign, T-shirts etc.).